Background   |   Our Strategy

• Multisport Distribution (MSD) is a limited liability company registered in England and Wales and is co-owned by its directors and other minority shareholders. We currently work from offices based at Milton Keynes in Buckinghamshire, in the South East of England.
• MSD was formed following the merger of Fusion Sports UK and Erox UK. The stated intention of MSD is to build the UK’s premier multisport (Swim, Bike, Run) ‘distribution’ company to deliver multisport products into the UK (and other European markets) with an unrivalled level of customer service.
• MSD primarily serve a network of specialist cycle, triathlon and running stores throughout the UK and Ireland (and other parts of Europe), but also sell products and services direct to the end consumer in some instances through either on-line sales or delivery of our bike fitting services through one of our sub brands (The Velomotion Bike Fit Studio).
• The company provides much more than traditional distribution companies as it seeks to offer not only high quality products to retailers and customers but also provide additional value added services to the end consumer that provide the ability to assess the their performance and provide them services and advice to help enhance their performance. (Our high end bike purchases will come with free additional services such as Retul Bike fit and Aero Wind Tunnel Fit – Two services that have never been offered by competing brands – Fusion kit to come with Heat Chamber sessions at the Human Performance Centre).